Adelaide Lightning have unveiled their refreshed look for season 2021/22 – I was tasked with stripping back the original design to make more of an emphasis on the lightning bolts, to gain a stronger link to the name and origins of the club. 

We were able to introduce various themes into the designs and uniforms, such as Pride, Indigenous and Road Safety. Overall the logo is now much clearer, bold in colour and more universal in its application. It also reintroduces fans to the colours reminiscent of the club’s early days.